Lawyer: How To Get More Customers Through Digital Marketing?
In any field of business, having a well-defined marketing strategy is important for the growth and promotion of the business. As a lawyer or jurist, implementing a digital marketing strategy is a real opportunity to promote your business. Let’s discover together the interest in a digital strategy for your activity and how to adopt it. Implementing a well-defined digital strategy is important for the growth of the activity. Legal professionals such as lawyers in comrade digital marketing agency for example and lawyers are no exception. This action can be done by the firm itself or by calling on a digital communication agency.
Do You Know A Good Lawyer?
For law firms, as for most companies, the days when clients had to leaf through an old paper directory to find who to contact are now over. However, one thing hasn’t changed: Most seek advice from friends and family on finding a lawyer first.
However, today, the decision-making process does not stop at the recommendations of our relatives; we also turn to the Internet: 70% of people looking for a lawyer use the Internet to learn more about their options. Online customer reviews are increasingly playing a similar role to personal recommendations. A recent study showed that customers should read 10 customer reviews before trusting a local business.
This is one of the reasons why online directories and review sites have gradually become a must for all businesses, and law firms are no exception. More and more are using tools like ranking Coach to manage their presence in online directories and their online reputation.
Marketing And Advertising On Social Networks
Social media is like a modern billboard for your brand and your firm like in personal injury lawyer marketing. They help you stand out from the competition. Before you start, choose the right platform for your business. LinkedIn seems essential for a lawyer since his target clientele (decision-makers) is mainly present there.
The best types of publication for legal actors are numerous:
- blog posts
- statistics and facts, “did you know? »
- news from your industry
- engaging videos under 60 seconds on educational topics
- case studies and white papers
Nowadays, video is everywhere, and we find it in different forms on platforms, websites, and social networks. Most buyers watch videos on their buying journey, and legal services are no exception. In addition, users retain 95% of a message when they watch it in the video, against 10% when they read it in text.
The best videos for law firm marketing are:
- educational videos on legal topics
- corporate movies
- interview or “face-cam” videos
- blog videos
- Corporate film shoot